Peek-A-Book
Timeline - 3weeks
Role - UI/UX
Type- Group
PICK-A-BOOK
Setting the Scene
"Imagine, you're yearning for an adventurous solo trip to Ladakh. You're excited, but overwhelmed. Countless websites, blogs, and forums bombard you with information. You struggle to find reliable data, compare prices, and plan an itinerary that aligns with your budget and interests. Time flies by, and your dream trip seems further away than ever."
Exploring Existing Insights
In this project, I conducted desk research through research papers, articles, and blogs, along with competitive analysis to gain deeper insights into the users.
Learning from What’s Out There
Solo Travel Safety Lacking – Limited or no access to detailed safety insights for travelers.
Limited Personalization – Few platforms provide tailored travel recommendations.
Hostel-Focused Accommodation – Zostel dominates in budget stays, while others lack strong lodging options.
Real Voices, Real Experiences
During the 11 interview, I asked deep questions that helped a lot to understand their problem and need to create a user-friendly application.
Anjali
"Traveling solo feels overwhelming with so much information online—sometimes I don't even know where to start!
Chintan
""Being alone can get lonely, and not knowing the local language or customs makes it even harder to connect with people.
Ronak
""I’ve ended up in overpriced tourist traps because I didn’t have enough local knowledge or good food recommendations.
For this project, I carried out a survey where I got 88 responses, which offered meaningful insights and enhanced my understanding of the issue.
Who We’re Designing For
How Might We
How might we create a dedicated, user-friendly platform that simplifies trip planning for solo travelers by curating relevant information, reducing research time, and eliminating information overload?
Turning Insights into Action
Actionable Insight 1- Struggle to choose destination
✔ Curated Categories (Mountains, Beaches) for easy exploration.
✔ Personalized Recommendations with key details & costs.
✔ Safety Tips & Local Insights to boost confidence.
Actionable Insight 2- Missing Local Event Opportunities
✔ Curated Event Listings with dates, locations, and pricing for easy planning
✔ Seamless Exploration allowing travelers to discover events happening during their visit.
Actionable Insight 3- Lack of Activity Inspiration
✔ Encourages exploration with clear, actionable choices.
✔ Reduces decision paralysis by offering curated experiences.
✔ Helps travelers quickly find exciting things to do.
Actionable Insight 4- Manual Trip Planning Hassle
✔ Allows scheduling trips based on preferred date and budget.
✔ Provides budget-based recommendations for flights, stays, and itinerary.
Actionable Insight 5- Lack of Emergency Assistance
✔ Provides nearby hospital recommendations for quick access.
✔ Reduces stress in emergencies by offering instant help.
✔ Ensures solo travelers feel secure during their journey.
Actionable Insights 6- Language Barriers
✔ Provides instant language translation for seamless communication.
✔ Supports text, voice, and real-time conversation translation.
Actionable Insights 7- Difficulty in Managing Expenses & Tasks During Trips.
Learnings
Conducting in-depth interviews revealed the depth of solo travelers' experiences. Hearing personal stories gave me a deeper understanding of their pain points and motivations.
I learned that iteration is key—what works in theory might not always work in practice.
Empathy shaped every step of the design process to truly meet user needs.